Nachson × Orascom Development

In this presentation

01Context and goals
02The proposed approach
03Market analysis
04Key results
05Timeline
06Next steps
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Immerse in the places.
Understand Orascom’s vision.
Assemble the collective.
Catalyze across the portfolio.

Grounded Absurdity

A lifestyle platform that builds places people remember, communities people belong to, and experiences people travel for.

Brand

Objective

Assess current brand positioning, narrative, visual identity and market perception; clarify differentiation and define the future role and structure of the “Brand Office”.

GA delivers

A baseline read of how El Gouna and Andermatt are positioned, expressed and perceived today; a differentiation thesis and positioning territory; and a recommended charter, remit and operating structure for the Brand Office.

Timing

Phased over the coming quarter, with a checkpoint at each milestone.

Brand

Objective

Assess current brand positioning, narrative, visual identity and market perception; clarify differentiation and define the future role and structure of the “Brand Office”.

GA delivers

A baseline read of how El Gouna and Andermatt are positioned, expressed and perceived today; a differentiation thesis and positioning territory; and a recommended charter, remit and operating structure for the Brand Office.

Timing

Phased over the coming quarter, with a checkpoint at each milestone.

ga.studio

Helps companies and individuals bring their vision to life across brand, architecture and design.

ga.experience

Is a creative production and activation platform that transforms spaces into living cultural ecosystems.

ga.kids

Is reimagining childhood education through experiential, outdoor, creative, and AI-enabled learning environments.

ga.medical

Combines clinical operations, concierge continuity and integrated technology into a deployable platform for next-generation longevity healthcare.

Strategic Communications Audit

Approach

Conduct an external perception analysis using OSINT methods, benchmark against peer destinations, evaluate owned channels, and identify opportunities to strengthen thought leadership.

Timing

When: post-baseline.

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Name One
Role
Name Two
Role
Name Three
Role
Andermatt
El Gouna
Luštica Bay

Thank You

El Gouna
GA Four-Month Discovery Timeline

September
Onboard
  • Mobilize the team and local project coordinator
  • Secure access to data, stakeholders and sites
  • Run kickoff and orient teams
October
Residency
  • Run intensive embedded workshops
  • Convene the first cohort to test concepts
  • Conduct fieldwork and perception mapping
November
Synthesize
  • Consolidate findings into one evidence base
  • Develop the positioning thesis
  • Test recommendations with leadership
December
Deliver Findings
  • Present discovery findings
  • Hand over the strategic masterplan roadmap
  • Agree priorities and value metrics
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